Ahrefs Pricing & Plans
Last updated: Sep 24, 2026·10 price changes observed since we started tracking on Jan 1, 2026
Current Pricing Plans
Starter
Brand Radar AI
Lite
- ✓Pay annually,save up to 17%LiteEssential data for small businesses and personal projects.StandardPerfect for freelance SEOs and marketing consultants.AdvancedMore tools and data for lean in-house marketing teams.Why upgrade?$129/mo$249/mo$449/moGet startedGet startedGet started5projects6 monthsof historical data750 tracked keywords5 tracked AI prompts100,000 crawl creditsAPI and MCP access1,000 credits per user1 user includedAdd 2 more users at $40/mo each20projects2 yearsof historical data2,000 tracked keywords10 tracked AI prompts500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 5 more users at $60/mo each50projects5 yearsof historical data5,000 tracked keywords20 tracked AI prompts1,500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 10 more users at $80/mo eachWhat's includedDashboardSite ExplorerKeywords ExplorerBrand RadarTracked AI promptsSite AuditAlways-on auditRank TrackerCompetitive AnalysisSERP historyPage InspectWeb AnalyticsAPI accessMCP ServerReport BuilderSocial Media ManagerBetaGBP MonitorBetaAll Lite features, plus:PortfoliosContent ExplorerBatch AnalysisSERP comparisonBrand RadarWeb visibilityMore in Site ExplorerSite structureBroken backlinksBroken linksOutgoing linksCalendar viewLinking authorsMore in Keywords ExplorerAI suggestionsKeyword clustersSearch intentsTranslationsSERP updatesMore in Google Search ConsoleSite structureAll Standard features, plus:Looker Studio integrationSearch type distributionAgency directory listingMore in Site ExplorerSegmentationSoonMore in Site AuditHTTP authenticationEnterpriseScale with advanced customization, automation, and controls – backed by the data and infrastructure trusted by Fortune 500 teams. Talk to us for tailored solutions that ensure visibility where it matters most.$1,499/moAnnual commitment requiredTalk to salesWhy upgrade?All Advanced features, plus:Uncapped API accessCustom API EndpointsSSO & enterprise-grade securityAccess management & audit logUnlimited historical dataPersonalized higher limits & data exportsForecasting & trends
- ✓LiteEssential data for small businesses and personal projects.StandardPerfect for freelance SEOs and marketing consultants.AdvancedMore tools and data for lean in-house marketing teams.Why upgrade?$129/mo$249/mo$449/moGet startedGet startedGet started5projects6 monthsof historical data750 tracked keywords5 tracked AI prompts100,000 crawl creditsAPI and MCP access1,000 credits per user1 user includedAdd 2 more users at $40/mo each20projects2 yearsof historical data2,000 tracked keywords10 tracked AI prompts500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 5 more users at $60/mo each50projects5 yearsof historical data5,000 tracked keywords20 tracked AI prompts1,500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 10 more users at $80/mo eachWhat's includedDashboardSite ExplorerKeywords ExplorerBrand RadarTracked AI promptsSite AuditAlways-on auditRank TrackerCompetitive AnalysisSERP historyPage InspectWeb AnalyticsAPI accessMCP ServerReport BuilderSocial Media ManagerBetaGBP MonitorBetaAll Lite features, plus:PortfoliosContent ExplorerBatch AnalysisSERP comparisonBrand RadarWeb visibilityMore in Site ExplorerSite structureBroken backlinksBroken linksOutgoing linksCalendar viewLinking authorsMore in Keywords ExplorerAI suggestionsKeyword clustersSearch intentsTranslationsSERP updatesMore in Google Search ConsoleSite structureAll Standard features, plus:Looker Studio integrationSearch type distributionAgency directory listingMore in Site ExplorerSegmentationSoonMore in Site AuditHTTP authenticationEnterpriseScale with advanced customization, automation, and controls – backed by the data and infrastructure trusted by Fortune 500 teams. Talk to us for tailored solutions that ensure visibility where it matters most.$1,499/moAnnual commitment requiredTalk to salesWhy upgrade?All Advanced features, plus:Uncapped API accessCustom API EndpointsSSO & enterprise-grade securityAccess management & audit logUnlimited historical dataPersonalized higher limits & data exportsForecasting & trends
- ✓LiteEssential data for small businesses and personal projects.StandardPerfect for freelance SEOs and marketing consultants.AdvancedMore tools and data for lean in-house marketing teams.Why upgrade?$129/mo$249/mo$449/moGet startedGet startedGet started5projects6 monthsof historical data750 tracked keywords5 tracked AI prompts100,000 crawl creditsAPI and MCP access1,000 credits per user1 user includedAdd 2 more users at $40/mo each20projects2 yearsof historical data2,000 tracked keywords10 tracked AI prompts500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 5 more users at $60/mo each50projects5 yearsof historical data5,000 tracked keywords20 tracked AI prompts1,500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 10 more users at $80/mo eachWhat's includedDashboardSite ExplorerKeywords ExplorerBrand RadarTracked AI promptsSite AuditAlways-on auditRank TrackerCompetitive AnalysisSERP historyPage InspectWeb AnalyticsAPI accessMCP ServerReport BuilderSocial Media ManagerBetaGBP MonitorBetaAll Lite features, plus:PortfoliosContent ExplorerBatch AnalysisSERP comparisonBrand RadarWeb visibilityMore in Site ExplorerSite structureBroken backlinksBroken linksOutgoing linksCalendar viewLinking authorsMore in Keywords ExplorerAI suggestionsKeyword clustersSearch intentsTranslationsSERP updatesMore in Google Search ConsoleSite structureAll Standard features, plus:Looker Studio integrationSearch type distributionAgency directory listingMore in Site ExplorerSegmentationSoonMore in Site AuditHTTP authentication
- ✓5projects6 monthsof historical data750 tracked keywords5 tracked AI prompts100,000 crawl creditsAPI and MCP access1,000 credits per user1 user includedAdd 2 more users at $40/mo each20projects2 yearsof historical data2,000 tracked keywords10 tracked AI prompts500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 5 more users at $60/mo each50projects5 yearsof historical data5,000 tracked keywords20 tracked AI prompts1,500,000 crawl creditsAPI and MCP accessUnlimited credits per user1 user includedAdd 10 more users at $80/mo each
- ✓5projects6 monthsof historical data750 tracked keywords5 tracked AI prompts100,000 crawl creditsAPI and MCP access1,000 credits per user1 user includedAdd 2 more users at $40/mo each
Brand Radar
- ✓AI Research any brand across 405M+ organic prompts from Ahrefs database and track your own custom prompts.
Standard
- ✓20 projects
- ✓2 years of historical data
- ✓2,000 tracked keywords
- ✓10 tracked prompts
- ✓500,000 crawl credits
Advanced
- ✓50 projects
- ✓5 years of historical data
- ✓5,000 tracked keywords
- ✓20 tracked prompts
- ✓1,500,000 crawl credits
Enterprise
- ✓Annual commitment required
- ✓All Advanced features, plus: Uncapped API access
- ✓SSO & enterprise-grade security
- ✓Access management & audit log
- ✓Unlimited historical data
Ahrefs Free
- ✓Get Ahrefs data on your site and fix what matters.
Custom prompt packages
- ✓Basic: €46.7/mo +2,500 checks/mo, Overage €0.0187/check
- ✓Growth: €93/mo +7,000 checks/mo, Overage €0.0140/check
- ✓Scale: €234/mo +25,000 checks/mo, Overage €0.0093/check
Price Changes
PulseSignal observed 10 price changes for Ahrefs since we started tracking on Jan 1, 2026.
- Jul 1, 2026 (Lite, Starter)
- Jun 25, 2026 (Lite, Starter)
- Jun 2, 2026 (Brand Radar AI, Lite, Starter)
- May 4, 2026 (Brand Radar AI, Lite, Starter)
By how much each plan moved is in the dashboard for the companies you track.
Frequently Asked Questions
How much does Ahrefs cost?
Ahrefs pricing starts at $29 and goes up to $1,394 per the plans listed above.
Has Ahrefs changed its prices?
Yes. PulseSignal observed 10 price changes for Ahrefs since we started tracking on Jan 1, 2026: Jul 1, 2026 (Lite, Starter); Jun 25, 2026 (Lite, Starter); Jun 2, 2026 (Brand Radar AI, Lite, Starter); May 4, 2026 (Brand Radar AI, Lite, Starter). By how much is in the dashboard.
What is the cheapest Ahrefs plan?
The cheapest Ahrefs plan listed with a public price is "Starter" at $29.
How does Ahrefs compare to the industry average?
PulseSignal tracks competitor pricing across the public Pricing Database. Start a 14-day trial to track your set.
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