Cookie Policy
Effective date · 2 June 2026
This Cookie Policy describes the cookies and similar storage technologies (collectively, “cookies”) that PulseSignal uses on pulsesignal.co, www.pulsesignal.co, and app.pulsesignal.co. It supplements our Privacy Policy and forms part of the agreement under our Terms of Service.
What cookies are
Cookies are small text files that a website stores in your browser. They let the site remember you between page loads, keep you signed in, and (with your consent) understand how people are using the site in aggregate. We also use related technologies such as localStorage and sessionStorage; this policy covers all of them under the same rules.
Categories of cookies we use
- Essential cookies. Required for the Service to function, for example, to keep you signed in or to remember your cookie-banner choice. We rely on these on the basis of legitimate interest (and where consent applies, the “strictly necessary” exemption); you cannot opt out of essential cookies and continue using the Service.
- Analytics cookies. Help us understand aggregate traffic to our sites (pulsesignal.co and app.pulsesignal.co). We use Google Analytics 4 with IP-address truncation enabled. Analytics cookies are set only after you opt in via the cookie banner.
- Functional cookies. Would remember optional interface preferences. We do not currently set any functional cookies, first-party or third-party. If we add one we will update this page and the banner before it takes effect.
- Marketing cookies. We do not currently set marketing or advertising cookies. We do not use cross-site tracking pixels, retargeting, or third-party ad networks.
The specific cookies we set
| Name | Category | Purpose | Duration | Party |
|---|---|---|---|---|
| ps_auth | Essential | Keeps you signed in to the app. Without this cookie you cannot use the product. | Session, up to 30 days | First-party |
| ps_cookie_consent | Essential | Remembers your cookie-banner choice so we do not show it again on every page load. A localStorage entry, not a cookie; it is never sent to our servers. | Persistent (localStorage) until you change your choice or clear browser storage | First-party |
| ps_privacy_banner_dismissed_v2026-04-25 | Essential | Remembers that you dismissed the most recent privacy-policy update banner. A localStorage entry, not a cookie; it is never sent to our servers. | Persistent (localStorage) until you clear browser storage | First-party |
| ps_anon | Essential | Anonymous signup-funnel measurement. An opaque rotating session id set by our API on any page visit; page views are recorded only for /pricing and /signup. HttpOnly (not readable by scripts), contains no personal data, and is never used for cross-site tracking or advertising. | 180 days | First-party |
| _ga | Analytics | Google Analytics 4, used to distinguish unique visitors so we can understand aggregate traffic. | 2 years | Third-party (Google) |
| _ga_* | Analytics | Google Analytics 4, used to persist session state for a single Google property (the PulseSignal site). | 2 years | Third-party (Google) |
How consent works
We apply one strict opt-in flow to every visitor, everywhere in the world. Non-essential cookies (analytics; we set no marketing cookies) are blocked until you click Accept all or pick a subset via Customize. Choosing Essential only or dismissing the banner keeps non-essential cookies off. Nothing non-essential is ever set on first visit, before you choose.
- This strict opt-in everywhere meets or exceeds the strictest regimes we serve: the ePrivacy Directive 2002/58 and GDPR Articles 6(1)(a) and 7 in the European Economic Area, United Kingdom, and Switzerland, LGPD Article 7 in Brazil, and DPDP Section 6 in India.
- For California and other US opt-out states, opt-in is stricter than required. We also honor the Global Privacy Control signal automatically: with GPC on, we treat your browser as having declined non-essential cookies.
We never set advertising or cross-site-tracking cookies, regardless of region. You can change your choice at any time via the Cookie preferences link in the footer.
Managing your preferences
You can change your cookie preferences at any time: click Cookie preferences in the footer of any page to re-open the banner, then choose which categories you allow. Your new choice takes effect immediately.
You can also block cookies through your browser settings. Most browsers let you reject all cookies, reject third-party cookies only, or delete existing cookies. If you block essential cookies the Service will not work; if you block analytics cookies the Service will continue to work normally.
We respect the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as an opt-out of analytics and any sharing of personal information for cross-context behavioral advertising, regardless of your cookie-banner choice.
Do Not Track
Web browsers can send a Do Not Track signal, but there is no industry-standard interpretation of it. We do not change behavior based on Do Not Track. We do honor the Global Privacy Control signal as described in the previous section.
Changes to this policy
We will update this policy whenever the set of cookies we use changes. Effective date 2 June 2026 (prior version: 22 May 2026; material additions in the current version: per-region consent model, GPC honoring rules, and explicit no-advertising-cookies commitment).
Contact
Questions about cookies or how to manage them: privacy@pulsesignal.co.